Features

One platform for tracking, campaigns and reporting

Everything below is part of your panel, for you and every client you run.

Tracking

Links that record everything and hide nothing

Transparent tracking links

A visible redirection_url in every link. The visitor goes where the link says.

Force transparent true / false

True lands on the exact URL. False passes extra parameters and adds a click ID.

Custom parameters

Any parameter, with a fixed value, a new random value per click, or the click's own ID.

Unique click IDs

A fresh 20-character ID on every click, stored with all of the click's details.

Short links

Short /c/ links for places where a long URL doesn't fit.

Changed URL alerts

If a tracking URL's destination is edited, the visitor still lands there and the click is flagged in your panel with the original link.

Conversion tracking

Server-to-server postbacks, a tracking pixel and pending, approved and rejected statuses.

Server-to-server postbacks

A postback URL for every advertiser, with a log of each postback received and the click ID it matched.

Conversion approvals

Every conversion arrives as pending, then is approved or rejected, with payout and revenue updated to match.

Coupon code tracking

Credit sales to the right publisher by coupon code, even when the buyer never clicked a link.

Smart links and traffic rules

Route by country, device, OS or time, with A/B splits between destinations.

A/B testing

Split traffic between landing pages or offers and see which one converts better.

Landing page script

Carries the click ID through your site and records on-site events.

Campaigns and partners

Organise every client, campaign and offer

Campaigns

Create campaigns, pick them from a dropdown when making links, and see clicks per campaign.

Advertisers and publishers

Track the brands behind each offer and the publishers sending traffic. Every publisher gets an ID used as the link's source.

Multi-company management

Run many brands from one owner account, with your own links alongside.

Publisher portal

Applications, approvals and a portal where publishers get their own links and reports.

Advertiser portal

Advertisers sign in to see their campaigns, conversions and spend, and to approve or reject conversions.

Creatives library

Banners, text links and approved copy for every offer, ready for publishers to download.

Offers, caps and budgets

Payouts, revenue, daily and total caps, and allowed traffic sources per offer.

Payouts and invoicing

Gross revenue, publisher payout and network margin, with invoices from the numbers.

Reporting and quality

Real numbers, with bots kept out

Dashboard

Total, unique, people and bot clicks, trends against the previous period and top links, campaigns and advertisers.

Analytics

Countries, cities, referrers, devices, browsers, operating systems and busiest hours.

Click log

Every click with its parameters, landing URL, referrer and device. Searchable, with a page per click.

Bot filtering

Known bots and crawlers are flagged and left out of headline figures.

CSV export

Download raw clicks with every field for Excel, Sheets or your BI tool.

Fraud detection

Proxy and data-centre detection, click flooding and duplicate-click rules.

Alerts and scheduled reports

Email alerts on spikes and drops, and reports sent daily or weekly.

Time zones and currencies

Reports in your own time zone and payouts in several currencies.

Attribution reports

Which click led to each conversion, across campaigns and sources.

White label and platform

Your brand, your domain, your rules

Client panels on their domain

dashboard.client.com with the client's logo and name. Our name never appears.

Landing page designs

Three landing page designs per client panel, with a sign-in button and a contact form.

Enquiries inbox

Contact form messages from your website and every client's landing page in one place.

Logins and activity log

Separate logins per person, instant sign-out on password changes and a full change history.

Automatic HTTPS

Certificates for every client domain are issued and renewed automatically.

Mobile apps

Attribution for apps as well as websites

App attribution SDK

Lightweight SDKs for Android and iOS that credit every install to the click that led to it.

Deep linking

Send users straight to the right screen in your app, or to the store first if the app isn't installed.

Install and in-app events

Track installs, sign-ups, purchases and any in-app event, with the revenue each one brings.

Cohort and retention reports

See how users from each campaign and publisher keep using your app over days and weeks.

Automation and integrations

Connect everything, automate the routine

Automation rules

Pause offers when caps are reached, block suspicious sources and notify your team automatically.

API and webhooks

Create links, pull reports and receive clicks and conversions in your own systems in real time.

Integrations

Connect ad networks, app attribution partners, analytics tools and payment providers.

Multi-currency payouts

Set payouts and revenue in the currency of each advertiser and publisher, with reports in yours.

Team roles

Give managers, finance and support staff access to only the parts of the panel they need.

Data export

Export clicks, conversions and payouts to CSV, or send them on to your own tools.

See it working for your traffic

Tell us how you run campaigns and we will set up your panel to match.